Institutions Research

Looking at institutions I found these three; Bauer,IPC Media and BBC. These are very popular institutions who publish well recognised music magazines.

Bauer
This institiatuon publishes many different types of magazines from sports,fashion,hobbies and music. Bauer is the publisher of Kerrang a rock magazine. This magazine is aimed at commonly the older audience and typically men. The magazine is read by rock and heavy metal fans and people who are interested about new and famous rock artists. Bauer also publishes Q and Mojo who are read by around 14+. The artists that are commonly used in these magazine are pop,r&b and acoustic. They're popular to both the younger and older audience and are suitable for both genders.

IPC Media
IPC create tv,music and fashion magazines. They're audience is more of an older age as the artists that they advertise are older bands and single artists like 'Kings of Leon'. However, they do attract some of the younger audience with tour details and competitions.

BBC
BBC publishes 'Top of the Pops, which is aimed at younger audience aged around 8-12.The colours are much brighter and the pages are more crammed to be suitable for that age gap. The artists are usually pop and acoustic and they're all very familiar to the audience so the reader is interested in reading it.  As the age gap is young they wouldn't be so intrigued in reading about a artist they didn't know.

For my class magazine, I believe the best institution is Bauer. Its a popular business which would get my magazine to a wide range of people but also my target audience. My audience which is 15-20 usually buy similar magazines published my Bauer already. As the magazines they already publish are suitable for this age gap and are intriguing due to them having a range of genres. However, Bauer are missing a classical music magazine They produce pop and rock magazines already but no successful classical ones. This is why Bauer would be the most effective institution, my magazine has similar techniques they already use and it gives them more of a rage of genres for the target audience.

Media beth presentation from BethVannet