Media Institutions Research 2

Beth presentation ins from BethVannet

Change of Masthead

When creating my magazine pages I felt like my masthead wasn't representing what I wanted it too. I felt like my audience could misinterpret the word for class as in classroom or social class. It wasn't a masthead that is symbolic for a classy magazine which my audience would be intrigued to buy.Therefore, I changed it to 'Classi' to make it more representative of a high quality classical magazine.

Institutions Research

Looking at institutions I found these three; Bauer,IPC Media and BBC. These are very popular institutions who publish well recognised music magazines.

Bauer
This institiatuon publishes many different types of magazines from sports,fashion,hobbies and music. Bauer is the publisher of Kerrang a rock magazine. This magazine is aimed at commonly the older audience and typically men. The magazine is read by rock and heavy metal fans and people who are interested about new and famous rock artists. Bauer also publishes Q and Mojo who are read by around 14+. The artists that are commonly used in these magazine are pop,r&b and acoustic. They're popular to both the younger and older audience and are suitable for both genders.

IPC Media
IPC create tv,music and fashion magazines. They're audience is more of an older age as the artists that they advertise are older bands and single artists like 'Kings of Leon'. However, they do attract some of the younger audience with tour details and competitions.

BBC
BBC publishes 'Top of the Pops, which is aimed at younger audience aged around 8-12.The colours are much brighter and the pages are more crammed to be suitable for that age gap. The artists are usually pop and acoustic and they're all very familiar to the audience so the reader is interested in reading it.  As the age gap is young they wouldn't be so intrigued in reading about a artist they didn't know.

For my class magazine, I believe the best institution is Bauer. Its a popular business which would get my magazine to a wide range of people but also my target audience. My audience which is 15-20 usually buy similar magazines published my Bauer already. As the magazines they already publish are suitable for this age gap and are intriguing due to them having a range of genres. However, Bauer are missing a classical music magazine They produce pop and rock magazines already but no successful classical ones. This is why Bauer would be the most effective institution, my magazine has similar techniques they already use and it gives them more of a rage of genres for the target audience.

Media beth presentation from BethVannet

Standfirst DPS Research- Emaze

Pull Quote Research- Moodboard

When creating my double-page spread, I found trying to create a pull quote hard. So, i researched different pull quotes and how other magazines use them. One way was to use a over exaggerated, dramatic quote from the artist for the title. Another way was use a quote for the standfirst to give a small insight to what the article is about and the last way is to text wrap a quote around the article. Through researching I decided I'm going to use two pull quotes as it intrigues the audience in to the article of the new artist. I will use a quote from the interview and write it across the image of the artist. It will be in a bold font and be highlighted with a colored box underneath it. I will also text wrap a quote in the middle of the article. The quotes I choose have to be exciting and represent the 'gossip' the artist is talking about in the article. I did realize through the research the pull quotes are usually secrets or gossip to intrigue the younger audience who are interested in finding out about the artist.

Research For My Magazine- Moodboard

When designing my magazine, I decided I wanted to create synergy between all my pages. Through research I believe Q magazines do this effectively by repeating the well recognized logo of the 'Q'. They repeat the same logo throughout all the pages and use the same colour red for font and underlining. I want to do this for my magazine pages but use a capital 'C' to represent the class magazine.

On the front page, the Q logo is the masthead and is what the reader recognizes when buying a music magazine. Its bold and clear, so I going to make the 'C' in the word class much bigger and bolder than the rest of word for my masthead. I will then copy the 'C' throughout my pages.
On the contents page, Q uses the red colour to highlight the page numbers and underline main artists and storys. They also use features like 'Q quiz' to make the magazine unique and more exclusive than any others.
The dps they commonly use a large letter behind the article in the same red to represent the artist and use hints of red throughout the pages. They always use the logo in the corner of the page next to the number.
I will use a similar technique to Q magazines to make my masthead symbolic and easily identifiable for my target audience to the rest of the magazines available.

Contents Page Features

Researching contents page I've found out that these pages are very crammed full of features and direct information, they're is hardly any of the page that isn't covered. When creating my contents page I've found that there isn't enough features on my plan and that it's very simple compared to these pop magazines which are already aimed at my audience. I'm going to use coloured boxes to highlight my headings using synergy between my front cover and also add much more information about each page instead of just the name of the artist. I will also advertise my competition and social media links on this page too making it more intriguing for my young audience The contents page below also uses key words like 'PLUS' and 'subscribe today' and these words are very effective as it attracts you to read about it so I'm going to add more key words like 'more', 'plus' and 'exclusive' to make my magazine seem unique and worthy to buy.