Target Audience Research- Slidely

Beth Vannet's Slidely by Slidely Slideshow
Demographic Profiling I want my magazine to focus on attracting older teenagers aged between 16-20 in the local area. My audience is very niche and will probably be popular for teenagers that have an interest and study music at school or college as they will be familiar with the classical genre. However, I'm going to try and grow my audience into more of the general teenagers who these days much prefer the pop and acoustic kind of style magazines. My magazine will defiantly be much more suited for the younger audience than to the stereotypical high class older audience who are suited normally with the classical music magazines. I will add elements to attract and fit the younger audience and I will keep the price low so middle class young adults will be able to afford it and make them believe the magazine is aimed at them. My audience will be more of the population which are willing to improve themselves so they might be interested in finding a new genre of music to listen too. My magazine will be colorful but still classy and have small activities to fit the fun/antics type of group. This all links to 'Barthes theory' of "The audience looks for signs to help them interpret the narrative...these deeply rooted signs are based on expectations the audience has due to their prior knowledge of old tales and myths".  This links to that the younger audience will expect the stereotypical castles and high class women on the front of the magazine. Normally, well dressed and formal artists are photographed in front of a posh well kept area with instruments and natural classy colors.  Whereas, they will see a middle class women with much more colorful features which they would normally see on a pop magazine. This will intrigue them into the magazine and hopefully be willing to buy it. Psychographic profiling I need my magazine to be a directed through the audience needs and desires, they want to see tour information and gossip about new and common artists of this day. This means I will advertise a new tour of the artist I'm making and have competitions which they can take part in. The four C's The Aspirers and Succeeders will defiantly be most interested in my magazine. As classical is not a genre which is popular for a young audience, its the people which are willing to buy a different magazine then there usual and trust that this style is a new style of classical which will suit them and their taste of music. I will add features which they commonly see on pop and acoustic magazines and add them to my magazine which will intrigue the younger audience. In The LifeMatrix segments my magazine will be suitable for the 'Tribe Wired' kind of people as my magazine includes lots of social media links throughout and links to websites where you can purchase tour tickets. I will also add competitions to win tickets which will attract the 'Fun/Atics' and 'Free Birds'. As I haven't decided a final price my magazine might attract the 'Struggling Singles' which don't have a lot of money so my magazine might be priced quite low to be suitable for this type of person to buy.