Music Magazines Target Audience Research

 This is clearly aimed at a younger audience by the bright colours and crammed page. The page is full to make it look interesting and appealing for the audience as the prefer much more fun activities and pictures to a formal classy magazine. This magazine advertises fashion which is aimed at young girls and posters of artists which girls will be more interested than boys. This is why pink colours are used and more colloquial language is used because they prefer the chatty style of text. This linking to Blumer and Katz theory as the young audience uses the media to fulfil specific gratifications. They buy the magazine to be entertained so the magazine is full of activities and games to fill in. Also the use of identity is very important as the young audience needs to recognise the artists to be interested into reading it.

 Whearas, this audience is much more older eg. 25+. Steorotypically classical music magazines are read by the higher class older generation. The magazine is usually more organised and formal to make it more suitable for the audience and the colours are bland and neutral. The model is much more older to be relatable to the audience and they're typically dressed up in formal clothes.  This magazines are specifically bought to entertain and inform the audience, linking to Blumer and Katz. As each classical magazine is quite similar they 'compete against each other information sources for viewers gratifications'.  The magazine needs to advertise the 'exclusive' information to attract the audience into buying their magazine.

This audience is very specific, people who are interested into rock and heavy style music would be interested into this magazine. The colours follow the rock conventions which the audience will recognise and the artist is normally covered in tattoos. This specific magazine uses explicit image of the artist swearing towards the audience and the cover story uses slang and swearing informal language making it suitable for 18+. Most of the audience will be male as commonly males prefer the hard rock style and don't find things like swearing offensive due them stereotypically being more violent and aggressive.