Bauer Music Institution

Bauer

Bauer is a huge media group, which is a family ownership founded in Hamburg in 1875. They now operate in 19 countries including the UK, Germany, Poland, Australia, New Zealand and the USA and has 11,000 employees worldwide.They focus on radio and magazines which reach over 25 million consumers.
Magazines
 They publish magazines for a huge range of the market by publishing different types of magazines. 
All of there magazines are to inform or entertain. Popular magazines include huge information and advice about specific topics:
Angling Times
Bird Watching
ClassicCars


Mother & Baby 
However, the also publish hugely popular music magazines like Q, Kerrang and Mojo. 
Q-pop magazine aimed for 15-25year olds
Kerrang-Rock  aimed for 18+ commonly men
Mojo-all genres-16+

Digital

They use social networking sites to get the audience interacted into subscriptions and competitions available in the magaziine. They have over 40 million users on there website so this is an effective way to connect with there audience. There audience will all be familiar to technology and this is why social network sites are used.

Radio

Bauer Media UK has the biggest commercial digital radio audience, with over half of total Bauer Radio listening taking place via a digital device.

TV

A seven-channel joint venture TV business with Channel4.  Reaching 16 million viewers per month and offering more music than any other TV network, Box Plus Network brands include 4Music, KISS, Magic, Boxhits. A lot of people prefer to watch and listen then read information so this is a effective way to reach all the audience.